ISBN: 9787010055930 - brand strategy at harvard and the classic case of decision analysis(chinese edition) (1 Ergebnisse)

paperback. Zustand: New. Language:Chinese.Paperback. Pages Number: 370 Publisher: People s Publishing House Pub. Date :2006-06-01. Currently. many companies are put considerable effort into the training of its core brands and the accumulation of work on brand value. China s accession to WTO. foreign brands face challenges. we have entered the era of a brand is king. Decision Analysis of Brand Strategy at Harvard and the classic case. a book that is based on. respectively. from: brand strategy decision-making. decisio.…