9786525065151 - design & advertising von morais, rodrigo antunes (1 Ergebnisse)
Sprache: Englisch
Verlag: Appris Editora e Livraria Eireli - ME, Brasil 2024
- Softcover
Anbieter: Livraria Ingá, Niterói, RJ, BrasilienLivraria Ingá
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht
EUR 35,59
EUR 25,05 VersandVersand von Brasilien nach USAAnzahl: 1 verfügbar
paperback. This book meticulously explores the intricate relationship between design and advertising, providing valuable insights for professionals and enthusiasts alike. Covering a wide range of topics, it delves deeply into how design permeates every aspect of advertising, from strategic conception to creative execution, servi…ng as a crucial driver of effective communication and campaign impact. In addition to practical applications, the book establishes its content on a solid theoretical foundation, emphasizing the inter/multi/transdisciplinary nature of design and advertising. It highlights their interconnectedness within communication sciences, shaping social contexts and evolving languages. With a comprehensive approach, the book examines both tangible and conceptual dimensions of design in advertising, from visually conceptualizing market data to crafting strategic personas. It demonstrates how design serves as a bridge to understanding and action, transcending traditional forms into speculative design and beyond. Further technical aspects, the book advocates for otherness and sustainability, addressing environmental concerns, socio-economic disparities, gender equity, and societal inclusion. It offers a compelling perspective on human communication, urging designers and advertising professionals to leverage their tools for meaningful expression and connection. Design & Advertising: Applications of Design in Advertising Departments offers a profound exploration of the synergies between design and advertising. With its clear, informative, and persuasive approach, the book invites readers into a world of creativity, inter/multi/transdisciplinary collaboration, and transformative communication.
