9783869430119 - Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count von Trillitzsch, Uwe; Schweikert, Simone (2 Ergebnisse)

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 1997 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University Witten/Herdecke, language: English, abstract: This thesis focuses on connecting the opportunities of the World Wide Web (WWW) as a marketing medium with the development of integral marketing strategies with measurable goals. It explains how WWW marketing activities can help marketers on their way from the traditional one-to-many marketing concepts to the new many-to-many marketing. The thesis provides marketers with an overview of the variety of WWW marketing opportunities, a 'WWW Marketing Module and Inspiration Kit,' and two detailed real life cases.

Taschenbuch. Zustand: Neu. Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count | Uwe Trillitzsch (u. a.) | Taschenbuch | 108 S. | Englisch | 2016 | Examicus | EAN 9783869430119 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu.