9783844306828 - trust based adoption of innovative new products and npd process: the new product development process could be improved by incorporating the measures to build consumer trust von mukherjee, jaydeep (1 Ergebnisse)

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Trust Based Adoption of Innovative New Products and NPD Process | The New Product Development Process could be improved by incorporating the measures to build consumer trust
Jaydeep Mukherjee
Sprache: Englisch
Verlag: LAP LAMBERT Academic Publishing, 2011
384430682X / 9783844306828
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Taschenbuch. Zustand: Neu. Trust Based Adoption of Innovative New Products and NPD Process | The New Product Development Process could be improved by incorporating the measures to build consumer trust | Jaydeep Mukherjee | Taschenbuch | 260 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844306828 | Verantwortli…