Isbn: 9783834944917 - retail internationalization in emerging countries: the positioning of global retail brands in china (handel und internationales marketing retailing and international marketing) (6 Ergebnisse)

Zustand: New. In.

Paperback. Zustand: Brand New. 2013 edition. 199 pages. 8.00x5.50x0.50 inches. In Stock.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.…

Zustand: New.

Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.…

Taschenbuch. Zustand: Neu. Retail Internationalization in Emerging Countries | The Positioning of Global Retail Brands in China | Karin Pennemann | Taschenbuch | Handel und Internationales Marketing Retailing and International Marketing | xix | Englisch | 2013 | Springer Gabler | EAN 9783834944917 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…