ISBN: 9783834944863 - open evaluation: integrating users into the selection of new product ideas (markt- und unternehmensentwicklung markets and organisations, band 3) (4 Ergebnisse)

Zustand: New. In English.

Paperback. Zustand: Brand New. 2013 edition. 256 pages. 8.25x5.75x0.50 inches. In Stock.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluationchallenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions.Consequently, solutions are needed that help identifying the most promising ideas. The book 'Open Evaluation' proposes a potential solution: integrating external stakeholders into the assessment ofproduct and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation.…

Taschenbuch. Zustand: Neu. Open Evaluation | Integrating Users into the Selection of New Product Ideas | Jörg Haller | Taschenbuch | Markt- und Unternehmensentwicklung Markets and Organisations | xxi | Englisch | 2013 | Springer VS | EAN 9783834944863 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…