Isbn: 9783663205173 - luxury marketing: a challenge for theory and practice (5 Ergebnisse)

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.…

Taschenbuch. Zustand: Neu. Luxury Marketing | A Challenge for Theory and Practice | Klaus-Peter Wiedmann (u. a.) | Taschenbuch | xiv | Englisch | 2016 | Gabler Verlag | EAN 9783663205173 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Paperback. Zustand: Brand New. reprint edition. 432 pages. 9.45x6.61x0.98 inches. In Stock.

Zustand: New. 2016. Paperback. . . . . . Books ship from the US and Ireland.