Isbn: 9783662706770 - brand and myth (4 Ergebnisse)

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Brand and MythA Cultural-Philosophical ConsiderationBrands reflect the desires of the modern individual. In Nike, it's the hope of achieving success by simply doing it; in a Mercedes, it's the pursuit of status; and in a MasterCard, it encapsulates the longing for those moments that cannot be bought with money (but for which you still need money). The list can go on for a long time. Despite the fact that these brand messages are understood across various cultures, they have played a secondary role in cultural-philosophical debates. To professional thinkers, brands appear, at best, as banal and, at worst, as instruments in a malign illusionary context. They are seen as expressions of capitalism, something to be viewed critically, and thus rejected. From a more neutral standpoint, the engagement with brands is understood as a subject of business administration, marketing, and design, and therefore considered outside of one's own area of expertise.…

Paperback. Zustand: Brand New. 130 pages. 9.25x6.10x9.21 inches. In Stock.

Taschenbuch. Zustand: Neu. Brand and Myth | Stefan Waller | Taschenbuch | xxv | Englisch | 2025 | Springer | EAN 9783662706770 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.