9783662585542 - customer relationship management: concept, strategy, and tools (springer texts in business and economics) von kumar, v.; reinartz, werner (3 Ergebnisse)
Sprache: Englisch
Verlag: Springer, 2019
Serie: Springer Texts in Business and Economics, Buch 69 von 190. Buch 69 von 190 - Springer Texts in Business and Economics
- Softcover
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paperback. Zustand: Very Good. Cover and edges may have some wear.
Sprache: Englisch
Verlag: Springer, 2019
Serie: Springer Texts in Business and Economics, Buch 69 von 190. Buch 69 von 190 - Springer Texts in Business and Economics
- Softcover
Anbieter: preigu, Osnabrück, Deutschlandpreigu
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Taschenbuch. Zustand: Neu. Customer Relationship Management | Concept, Strategy, and Tools | V. Kumar (u. a.) | Taschenbuch | xxv | Englisch | 2019 | Springer | EAN 9783662585542 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: pr…eigu.
Sprache: Englisch
Verlag: Springer, Berlin, John Wiley & Sons, Inc., Springer, 2019
Serie: Springer Texts in Business and Economics, Buch 69 von 190. Buch 69 von 190 - Springer Texts in Business and Economics
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary… steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title 'CRM at Work' all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
