ISBN: 9783658453541 - customer-dominant logic: customer-dominant management as a new target in relationship marketing (2 Ergebnisse)

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.Based on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce 'Customer-Dominant Management,' detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.…

Taschenbuch. Zustand: Neu. Customer-Dominant Logic | Customer-Dominant Management as a New Target in Relationship Marketing | Manfred Bruhn (u. a.) | Taschenbuch | xviii | Englisch | 2025 | Springer | EAN 9783658453541 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …