ISBN: 9783658089290 - low-income consumers as a source of innovation: insights from idea competitions in brazilian low-income communities (4 Ergebnisse)

Zustand: New. In English.

Paperback. Zustand: Brand New. 2015 edition. 386 pages. 8.25x6.00x0.75 inches. In Stock.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.…

Taschenbuch. Zustand: Neu. Low-Income Consumers as a Source of Innovation | Insights from Idea Competitions in Brazilian Low-Income Communities | Aline Krämer | Taschenbuch | xxii | Englisch | 2015 | Springer VS | EAN 9783658089290 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…