Isbn: 9783658055585 - does multi-stage marketing pay?: creating competitive advantages through multi-stage marketing (business-to-business-marketing) (8 Ergebnisse)

Paperback. Zustand: Gut. 283 S.: graph. Darst. Überklebte Widmung im Vorsatz, sonst sehr guter Zustand. Sprache: Englisch Gewicht in Gramm: 505.

Softcover/Paperback. Zustand: Gut. XIV, 283 p. : ill. ; 21 cm. Guter Zustand. Bibliotheksexemplar mit Stempeln und Signatur auf Einband. Sonst Seiten sauber. / Good. Ex-library with usual markings. Clean pages. Sprache: Englisch Gewicht in Gramm: 460.

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Paperback. Zustand: Brand New. 2014 edition. 301 pages. 8.25x6.00x0.75 inches. In Stock.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Some scholars propose that the concept of market orientation needs to be extended to encompass a company's indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage marketing (MSM). For B to B settings, MSM entails the expanded consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schönhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers' willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers' market power toward their own customers.…

Zustand: New.

Taschenbuch. Zustand: Neu. Does Multi-stage Marketing Pay? | Creating Competitive Advantages Through Multi-stage Marketing | Alejandro-Marcel Schönhoff | Taschenbuch | Business-to-Business-Marketing | xvii | Englisch | 2014 | Springer Vieweg | EAN 9783658055585 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 304 | Sprache: Englisch | Produktart: Bücher | Some scholars propose that the concept of market orientation needs to be extended to encompass a company¿s indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage marketing (MSM). For B¿töB settings, MSM entails the expanded consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schönhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers¿ willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers¿ satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers¿ market power toward their own customers.…