Isbn: 9783658048754 - international small and medium-sized enterprises: internationalization patterns, mode changes, configurations and success factors (handel und ... retailing and international marketing) (4 Ergebnisse)

Zustand: New. In English.

Paperback. Zustand: Brand New. 2014 edition. 200 pages. 8.00x5.75x0.50 inches. In Stock.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - With growing international business, small and medium-sized enterprises (SMEs) have been faced with increased competition, but also with enhanced opportunities. Edith Olejnik addresses four major issues within the context of SMEs' internationalization process: First, she identifies the three different internationalization patterns that SMEs take and analyzes how these patterns develop over time. Second, she looks at dynamic changes of foreign operation modes and the managerial reasons for these changes. Third, she derives an empirical classification of smaller family firms and profiles them using a comprehensive set of organizational variables. Fourth, she investigates the relationship between firm-level processes and dynamic capabilities in driving the international performance of SMEs. Based on theoretical considerations and empirical analyses this work provides important implications for research and management practice.…

Taschenbuch. Zustand: Neu. International Small and Medium-Sized Enterprises | Internationalization Patterns, Mode Changes, Configurations and Success Factors | Edith Olejnik | Taschenbuch | Handel und Internationales Marketing Retailing and International Marketing | xvi | Englisch | 2014 | Springer VS | EAN 9783658048754 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…