Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 59,60
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In den WarenkorbZustand: New. In.
Sprache: Englisch
Verlag: Springer Berlin Heidelberg, 2015
ISBN 10: 3642437494 ISBN 13: 9783642437496
Anbieter: moluna, Greven, Deutschland
EUR 47,23
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In den WarenkorbZustand: New.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 77,72
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In den WarenkorbPaperback. Zustand: Brand New. 2013 edition. 152 pages. 9.25x6.10x0.35 inches. In Stock.
Sprache: Englisch
Verlag: Springer Berlin Heidelberg, 2015
ISBN 10: 3642437494 ISBN 13: 9783642437496
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling.