ISBN: 9783642380907 - the executor of integrated marketing communications strategy: marcom manager’s working model: marcom manager's working model (springer briefs in business) (3 Ergebnisse)

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.…

Paperback. Zustand: Brand New. 2013 edition. 148 pages. 9.00x6.00x0.50 inches. In Stock.

Kartoniert / Broschiert. Zustand: New.