ISBN: 9783565651115 - value has evidence: pricing services with client context (1 Ergebnisse)

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Charging more is not the point of value-based pricing. The real work is connecting a service to a client decision with enough evidence that both sides can judge the investment clearly. This practical book covers discovery questions, value signals, tradeoffs, packages, proposal language, and boundaries that protect delivery. It helps readers move away from vague promises without treating every client the same.…