9783565319121 - category creation: build a market you own alone: navigating positioning, perception, and competitive dominance beyond existing markets von arden, lucas (2 Ergebnisse)
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 29,99
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores one of the most sophisticated strategic moves available to entrepreneurs and business leaders-creating an entirely new market category rather than competing within an existing one. It examines the underlying dynamics of how categor…y designers escape commodity competition, and reframes assumptions about what it means to win in business.The book reveals the tensions between refining an existing offer and redefining the problem it solves, exploring how the most durable businesses don't just serve markets-they construct them. It examines patterns in how category-defining companies shape buyer perception, establish the rules of competition, and position themselves as the only logical solution within a space they deliberately designed.Readers will explore how category creation operates as a long-term strategic commitment, examining the mechanics of narrative, framing, and market education that transform a novel idea into an industry standard. The book also navigates the organizational discipline required to sustain a category leadership position-exploring how clarity of purpose, consistent positioning, and deliberate ecosystem-building compound into lasting competitive dominance.
- Softcover
Anbieter: preigu, Osnabrück, Deutschlandpreigu
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 29,99
EUR 70,00 VersandVersand von Deutschland nach USAAnzahl: 5 verfügbar
Taschenbuch. Zustand: Neu. Category Creation: Build a Market You Own Alone | Navigating Positioning, Perception, and Competitive Dominance Beyond Existing [.] | Lucas Arden | Taschenbuch | Englisch | epubli | EAN 9783565319121 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berli…n, produktsicherheit[at]epubli[dot]com | Anbieter: preigu.
