9783565233144 - science of influence: the psychology of why people say yes von force, robert (1 Ergebnisse)
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 34,99
EUR 61,92 VersandVersand von Deutschland nach USAAnzahl: 2 verfügbar
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Why do we say 'Yes' Influence is not magic; it is science. We like to think we are in control of our choices, but we are constantly nudged by psychological triggers. 'The Science of Influence' (inspired by Robert Cialdini) uncovers the six universal…principles of persuasion: Reciprocity, Scarcity, Authority, Consistency, Liking, and Social Proof.Learn why free samples make us buy (Reciprocity), why 'limited time offers' make us panic (Scarcity), and why we trust people in uniforms (Authority). These are the hidden scripts that run our social interactions.This book is a manual for two groups: those who want to become more persuasive (marketers, leaders, parents) and those who want to defend themselves against manipulation. Learn to use these tools ethically to get your ideas heard and your requests granted. Understand the machinery of compliance. Master the invisible forces that move human behavior.
