9783565205400 - conversion friction reveals design assumptions, not audience quality: examining customer journey architecture and decision pathways in digital marketing von brookstone, thalia (2 Ergebnisse)
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- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 26,99
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book examines the persistent attribution error in digital marketing: blaming audience quality or traffic sources when conversion rates disappoint, rather than scrutinizing the funnel architecture itself. Drawing from behavioral decision-making r…esearch, user experience patterns, and conversion optimization studies, it explores how funnel design choices systematically create friction points that prevent otherwise-qualified prospects from advancing.The text reveals how conventional funnel construction prioritizes marketer convenience over prospect cognitive flow, embedding unnecessary steps, ambiguous value propositions, and premature commitment requests that trigger abandonment. It reframes funnel optimization as the systematic removal of decision-making obstacles rather than the addition of persuasive elements, demonstrating how streamlined pathways consistently outperform feature-heavy sequences.Through examination of cognitive load at each transition point, trust-building progression, and commitment escalation timing, the book constructs frameworks for diagnosing where prospects disengage and why. It explores the tension between information completeness and decision paralysis, revealing how strategic simplification facilitates conversion while complexity undermines momentum.Readers navigate the mechanics of mapping actual customer decision journeys versus assumed pathways, identifying implicit barriers embedded in form fields and page sequences, and calibrating messaging intensity to match awareness levels. The framework emphasizes testing-driven refinement that validates assumptions through behavior rather than speculation.
- Weitere Bilder
- Softcover
Anbieter: preigu, Osnabrück, Deutschlandpreigu
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 26,99
EUR 70,00 VersandVersand von Deutschland nach USAAnzahl: 5 verfügbar
Taschenbuch. Zustand: Neu. Conversion Friction Reveals Design Assumptions, Not Audience Quality | Examining Customer Journey Architecture and Decision Pathways in Digital [.] | Thalia Brookstone | Taschenbuch | Englisch | epubli | EAN 9783565205400 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker…Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu.
