9783565154975 - the attention architects: how social media influence really works: behind the algorithms, viral trends, and influencer economy―understanding how digital culture shapes what we buy, believe, and become von simmons, patrick (2 Ergebnisse)
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 28,99
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Why do some posts go viral while others disappear How do influencers convert followers into income What makes millions of people adopt the same trend simultaneously This revealing examination explores the mechanics, psychology, and business models po…wering social media influence and digital culture.You'll discover how platform algorithms determine what content reaches audiences, the psychology behind parasocial relationships with influencers, how viral trends spread through network effects and social proof, the economics of the creator economy and influencer marketing, manipulation tactics that drive engagement and purchases, and why internet culture fragments into competing tribes and echo chambers.Through analysis of viral moments, influencer controversies, and platform evolution, this book reveals patterns invisible to casual users. You'll understand how authenticity became a performance art, why outrage spreads faster than nuance, and how the attention economy reshapes identity, commerce, and social connection.This isn't celebration or condemnation-it's clear-eyed analysis of how digital platforms have restructured cultural production and consumption. You'll learn why certain personalities thrive while others struggle, how brands leverage influencer credibility, and what drives the constant cycle of trends, backlash, and reinvention.For marketers navigating influencer partnerships, content creators building audiences, parents understanding youth digital culture, researchers studying online behavior, and anyone curious about the forces shaping modern communication and commerce.
- Softcover
Anbieter: preigu, Osnabrück, Deutschlandpreigu
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 28,99
EUR 70,00 VersandVersand von Deutschland nach USAAnzahl: 5 verfügbar
Taschenbuch. Zustand: Neu. The Attention Architects: How Social Media Influence Really Works | Behind the algorithms, viral trends, and influencer economy-understanding how digital culture shapes what we buy, believe, and become | Patrick Simmons | Taschenbuch | Englisch | epubli | EAN 9783565154975 | Verantwortliche Person für…die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu.
