Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 137,90
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Sprache: Englisch
Verlag: Springer Berlin Heidelberg, 2007
ISBN 10: 3540714030 ISBN 13: 9783540714033
Anbieter: moluna, Greven, Deutschland
EUR 148,39
Anzahl: Mehr als 20 verfügbar
In den WarenkorbGebunden. Zustand: New. Latest developments in conjoint analysis which is the most important multivariate technique in marketing Covers all hot topics in the fieldThis fascinating book covers all the recent developments in conjoint analysis. Leading scientists.
Sprache: Englisch
Verlag: Springer, Berlin, Springer Berlin Heidelberg, Springer, 2007
ISBN 10: 3540714030 ISBN 13: 9783540714033
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 192,54
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 4th edition. 373 pages. 9.00x6.00x0.75 inches. In Stock.