9783540665755 - How to Win Customers in the Digital World: Total Action or Fatal Inaction von Vervest, Peter; Dunn, Al (9 Ergebnisse)

Hardcover. Zustand: Good. Zustand des Schutzumschlags: No Dust Jacket. First Edition. Good condition, clear and tight. ex-library with minimal stamps and labels, library bookplate on inner cover minor marks from removal of a label, page blocks are stamped. Ex-Library.

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

Hard Cover. Zustand: Book good. 244 pp. With contributions by Martijn Hoogeweegen, Nancy Foy Cameron and Thomas Weesing. With 34 figures.

Zustand: New. pp. 276 Illus.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: Gut. Formateinband: illustrierter Pappband / gebundene Ausgabe XX, 244 S. (24 cm) 1st Edition; Außen etwas gealtert; sonst in gutem Zustand. Sprache: Deutsch Gewicht in Gramm: 600 [Stichwörter: Electronic Commerce ; Telemarketing ; Kundenorientierung].

Zustand: New. In.

Gebunden. Zustand: Gut. " Gebraucht - Gut Zustand: Gut, XXI, 244 pp. 34 figs. About this book: What is so different about today's digital business technologies? Why is \"digitisation\" so important? Why is the Internet making such tremendous impact? What should my organisation do? What should I do? How to win customers in the digital world presents a template for seizing the opportunities of the new digital business technolgies. It speaks about what the technology can do for you, as a user, senior manager, strategist, marketeer or sales director? Six cases are presented - the army, the airline, the bank, the police, the telecommunications operator and the post. These real-life cases demonstrate both the power and the risks of the digital business technologies. The winners use the technology to make front-line people the point of decision-making; to unlock information about customers; and to manage the fulfilment of their commitments. These are Total Action organisations, making every activity inside their organisation directly relevant for their customers. The losers fail to change the \"logic\" of their organisation and suffer increasing degrees of \"corporate autism\": highly intelligent but inward facing corporate behaviour with little, if any, relevance for the outside world. They put the technology in place, but this only amplifies the shortcomings of their present organisation. The authors - both experienced professionals in the field of telecommunications and management education - take you on a discovery tour of the new management concepts to create the winning organisation in the digital world of tomorrow. Written for commercial/business and technical executives in large companies, senior management in governmental organisations, product managers, management scientists in the following disciplines: general management and strategy, in particular sales, marketing and product management and IT, and those responsible for: developing and managing sales channels, building and managing information systems to support these channels, management development/human resources ".