Isbn: 9783540652472 - optimal bundling: marketing strategies for improving economic performance (5 Ergebnisse)

Zustand: Wie neu. 295 Seiten Fast neuwertiges, ungelesenes Exemplar. Sprache: Englisch Gewicht in Gramm: 563 23,4 x 1,9 x 15,6 cm, Gebundene Ausgabe.

hardcover. Zustand: Sehr gut. 307 Seiten; 9783540652472.2 Gewicht in Gramm: 1.

Zustand: Good. Good+; Hardcover; Withdrawn library copy with the standard library markings; Light wear to the covers; Library stamps to the endpapers; Text pages are clean & unmarked; Binding is excellent with a straight spine; This book will be stored and delivered in a sturdy cardboard box with foam padding; Medium Format (8.5" - 9.75" tall); Blue-gray covers with title in white lettering; 1999, Springer-Verlag Publishing; 299 pages; "Optimal Bundling: Marketing Strategies for Improving Economic Performance," by Ralph Fuerderer, et al.…

Zustand: New. In English.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.…