9783540413776 - Customer Relationship Management: Electronic Customer Care in the New Economy von Muther, Andreas (9 Ergebnisse)

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9783540413776.

Hardcover. Zustand: Bon. Ancien livre de bibliothèque avec équipements. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations.

Zustand: New. In.

Hardcover. Zustand: Sehr gut. Hardcover, leichte Gebrauchsspuren, Springer 2002, Widmung von Andreas Muther, Versand weltweit / international shipping.

Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Gebunden. Zustand: Gut. Gebraucht - Gut Zustand: Gut, XIII, 137 pp. 49 figs., 8 tabs. About this book: Under the term Customer Relationship Management (CRM), companies such as SAP, Siebel Systems or E.piphany offer software solutions to optimize customer-facing processes. Business units responsible for the implementation of CRM software are in many cases relatively inexperienced in the reorganization of these processes. It is important for them to consider the needs of their customers as a whole. This book describes the customer relatioship using the concept of the Customer Buying Cycle, thereby creating a neutral orientation framework for CRM projects. For each phase of the Customer Buying Cycle it shows how Information Technologies can be used to generate benefits either for the customer or for the company that implements the CRM tools. This book includes many case studies exemplifying how CRM is realized in the practical business world. Written for practitioners in sales, marketing and IT departments.

Hardcover. Zustand: Brand New. 137 pages. 9.25x6.25x0.50 inches. In Stock.

Gebunden. Zustand: New. Management concepts and technical solutions With over 400 CRM examples from business practice Text: Under the term Customer Relationship Management (CRM), companies such as SAP, Siebel Systems or E.piphany offer software solutions to optimize customer-facin.

Buch. Zustand: Neu. Neuware - Management concepts and technical solutions With over 400 CRM examples from business practice Text: Under the term Customer Relationship Management (CRM), companies such as SAP, Siebel Systems or E.piphany offer software solutions to optimize customer-facing processes. Business units responsible for the implementation of CRM software are in many cases relatively inexperienced in the reorganization of these processes. It is important for them to consider the needs of their customers as a whole. This book describes the customer relatioship using the concept of the Customer Buying Cycle, thereby creating a neutral orientation framework for CRM projects. For each phase of the Customer Buying Cycle it shows how Information Technologies can be used to generate benefits either for the customer or for the company that implements the CRM tools. This book includes many case studies exemplifying how CRM is realized in the practical business world.