9783527502820 - Power Brands: Measuring, Making and Managing Brand Success von Riesenbeck, Hajo; Perrey, Jesko (8 Ergebnisse)

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hard cover. Zustand: New. No dust jacket as issued. Sewn binding. Paper over boards. 274 p. Contains: Illustrations. Audience: General/trade.

Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9783527502820.

Hardcover. Zustand: Fine. Leichte Kratzer / Abnutzungen / Druckstellen; Vergilbt / ausgeblichen. Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines precise science with target-oriented craft and inspiring art. Using concepts developed from a university study, the book introduces McKinsey BrandMatics, which combines systematic, qualitative concepts and indicators (e.g., brand image) with quantitative ones (e.g., revenue potential), resulting in a comprehensive and transparent framework for successful brand management.

Hardcover. Zustand: Very Good. Power Brands: Measuring, Making and Managing Brand Success This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Zustand: wie neu - gebraucht. Gebundene Ausgabe 274 S. Sehr guter Zustand, ohne Namenseintrag, Zustand: 1, wie neu - gebraucht, Gebundene Ausgabe Wiley , 2007 274 S. , Power brands: measuring, making and managing brand success, Riesenbeck, Hajo (Verfasser).

Zustand: Wie neu. 1.,. 274 Seiten Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Dieser Artikel weist folgende Merkmale auf: Original in Folie. Sprache: Deutsch Gewicht in Gramm: 771 Gebundene Ausgabe, Größe: 17.4 x 1.9 x 24.3 cm.