9783330508729 - development of a framework to manage brand crises: a practice-oriented guideline for managers to understand the mechanisms of brand crises and adequate response strategies von winter, julia (1 Ergebnisse)

Taschenbuch. Zustand: Neu. Development of a Framework to Manage Brand Crises | A Practice-Oriented Guideline for Managers to Understand the Mechanisms of Brand Crises and Adequate Response Strategies | Julia Winter | Taschenbuch | 120 S. | Englisch | 2016 | AV Akademikerverlag | EAN 9783330508729 | Verantwortliche Person für die…