Isbn: 9783319797212 - programmatic advertising: the successful transformation to automated, data-driven marketing in real-time (management for professionals) (4 Ergebnisse)

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Thisfundamental guide on programmatic advertising explains in detail how automated,data-driven advertisingreally works in practice and how the right adoption leads to acompetitive advantage foradvertisers, agencies and media. The new way of planning,steering and measuring marketing maystill appear complex and threatening but promisingat once to most decision makers. Thiscollaborative compendium combines proven experienceand best practice in 22 articleswritten by 45 renowned experts from all aroundthe globe. Among them Dr. Florian Heinemann/Project-A,Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. MarcGrether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith,Arun Kumar/Cadreon, Dr.Ralf Strauss/Marketingverband,Jonathan Becher/SAP and many more great minds.…

Zustand: New.

Taschenbuch. Zustand: Neu. Programmatic Advertising | The Successful Transformation to Automated, Data-Driven Marketing in Real-Time | Oliver Busch | Taschenbuch | Management for Professionals | x | Englisch | 2018 | Springer | EAN 9783319797212 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…