9783319756523 - emotional banking: fixing culture, leveraging fintech, and transforming retail banks into brands von blomstrom, duena (5 Ergebnisse)

- Hardcover
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EUR 26,84
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9783319756523.

- Hardcover
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- Hardcover
- Erstausgabe
Anbieter: Universitätsbuchhandlung Herta Hold GmbH, Berlin, DeutschlandUniversitätsbuchhandlung Herta Hold GmbH
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EUR 12,00
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1st ed. 2018. 16 x 24 cm. IX, 159 S. IX, 159 p. 6 illus. Sprache: Englisch.

- Hardcover
Anbieter: Buchpark, Trebbin, DeutschlandBuchpark
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EUR 11,72
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Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive a…nd thrive when their competition is catching up, banks must understand the principles behind Emotional Banking-a cultural change concept that brings the consumer to the center of rethinking banking products and delivery.This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank.Some of the questions this book tackles include:· Why don't banks "care"?· How many banks will survive?· What is FinTech and why does it matter?· Can Banks become beloved brands and find their way to the consumer's heart?· Why is there a disconnect between what we say and what we do in the industry?· Is inertia in banking a result of broken internal culture?· Which big brand or challenger will be at the top in 5 years.