Sprache: Englisch
Verlag: Springer International Publishing AG, 2019
ISBN 10: 3319713450 ISBN 13: 9783319713458
Anbieter: PBShop.store US, Wood Dale, IL, USA
HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Sprache: Englisch
Verlag: Springer International Publishing AG, 2019
ISBN 10: 3319713450 ISBN 13: 9783319713458
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
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In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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In den WarenkorbZustand: New. In.
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In den WarenkorbZustand: New.
Sprache: Englisch
Verlag: Springer International Publishing, 2019
ISBN 10: 3319713450 ISBN 13: 9783319713458
Anbieter: moluna, Greven, Deutschland
Zustand: New. Offers a primer for students in Media, Communications, Information, and Business Applies elements of a basic MBA curriculum to media management at a level that is clear, comprehensive, and appropriate for students in all fields Utilizes c.
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In den WarenkorbZustand: NEW.
Sprache: Englisch
Verlag: Springer International Publishing AG, 2019
ISBN 10: 3319713450 ISBN 13: 9783319713458
Anbieter: preigu, Osnabrück, Deutschland
Buch. Zustand: Neu. Media and Digital Management | Eli M. Noam | Buch | xviii | Englisch | 2019 | Springer International Publishing AG | EAN 9783319713458 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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In den WarenkorbHardcover. Zustand: Brand New. 479 pages. 10.00x7.00x1.25 inches. In Stock.
Sprache: Englisch
Verlag: Springer International Publishing AG, 2019
ISBN 10: 3319713450 ISBN 13: 9783319713458
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover-in a jargonless, non-technical way-the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.