Isbn: 9783319597003 - advances in national brand and private label marketing: fourth international conference, 2017 (springer proceedings in business and economics) (5 Ergebnisse)

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketingin Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.…

Paperback. Zustand: Brand New. 210 pages. 9.00x6.00x0.50 inches. In Stock.

Taschenbuch. Zustand: Neu. Advances in National Brand and Private Label Marketing | Fourth International Conference, 2017 | Francisco J. Martínez-López (u. a.) | Taschenbuch | Springer Proceedings in Business and Economics | xi | Englisch | 2017 | Springer | EAN 9783319597003 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Zustand: New.