Isbn: 9783319194813 - brand building and marketing in key emerging markets: a practitioner’s guide to successful brand growth in china, india, russia and brazil (management for professionals) (4 Ergebnisse)

Zustand: New. In English.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This bookcombines scientific research andprofessional insightsonbrand and marketing strategy developmentin major emerging growth markets. It presentsa detailed outline of the Brazil, Russia, India and China (BRIC) marketsto understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.The authorreveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation's global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategiesparticularly useful. This book is also amust-read for people dealing with branding and marketing in a 'glocalized' world.…

Gebunden. Zustand: New.

Hardcover. Zustand: Brand New. 428 pages. 9.75x6.75x1.00 inches. In Stock.