ISBN: 9783110740622 - branding the middle east: communication strategies and image building from qom to casablanca (studies on modern orient, 38) (9 Ergebnisse)

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

Zustand: New.

Hardcover. Zustand: Brand New. 450 pages. 9.06x6.10x9.21 inches. In Stock.

Hardcover. Zustand: New. Die Reihe Studies on Modern Orient wurde als Studien zum Modernen Orient im Klaus Schwarz Verlag begruendet. Die Baende sind religioesen, politischen und sozialen Phaenomenen in muslimischen Gesellschaften der Moderne und Gegenwart gewidmet. Das Spe.

Buch. Zustand: Neu. Branding the Middle East | Communication Strategies and Image Building from Qom to Casablanca, Studies on Modern Orient 38 | Steffen Wippel | Buch | XVI | Englisch | 2023 | De Gruyter GmbH | EAN 9783110740622 | Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, 10785 Berlin, productsafety[at]degruyterbrill[dot]com | Anbieter: preigu.…

Buch. Zustand: Neu. Neuware - This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the wider Islamicate world. Going beyond simply presenting logos and slogans, it critically analyses processes of strategic communication and image building under general conditions of globalisation, neoliberalisation, and postmodernisation and, in a regional perspective, of lasting authoritarian rule and increased endeavours for 'worlding.' In particular, it looks at the multiple actors involved in branding activities, their interests and motives, and investigates tools, channels, and forms of branding. A major interest exists in the entanglements of different spatial scales and in the (in)consistencies of communication measures. Attention is paid to reconfigurations of certain images over time and to the positioning of objects of branding in time and space. Historical case studies supplement the focus on contemporary branding efforts. While branding in the Western world and many emerging economies has been meticulously analysed, this edited volume fills an important gap in the research on MENA countries.…

Zustand: New. 2023. Hardcover. . . . . . Books ship from the US and Ireland.