Isbn: 9783034310901 - the language factor in international business: new perspectives on research, teaching and practice (linguistic insights, band 151) (8 Ergebnisse)

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Softcover. Zustand: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2012. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2012. Ammareal gives back up to 15% of this item's net price to charity organizations.…

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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and practice. While the multidimensional nature of the field does not allow a single answer to that question, the contributors generally agree that the 'language factor' in international business is an intriguing mix of communicative skills that are receiving increased attention across disciplines. The contributions deal with a wide spectrum of business settings, including leadership and management situations, gatekeeping encounters in a variety of organizations and through a range of media and cultures, oral interaction in the workplace, marketing and PR discourse, on-line communication, management, organizational and corporate communication, and, finally, global aspects of integrated marketing communications. Methodologically, it includes a broad range of approaches, including work in discourse analysis and ethno-methodology, rhetoric and document design, intercultural pragmatics and writing studies, genre analysis, e-semantics and sociolinguistics.…

Taschenbuch. Zustand: Neu. The Language Factor in International Business | New Perspectives on Research, Teaching and Practice | Sylvain Dieltjens (u. a.) | Taschenbuch | Linguistic Insights | Englisch | 2012 | Peter Lang | EAN 9783034310901 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. …

Paperback. Zustand: Brand New. 320 pages. 9.00x6.25x0.75 inches. In Stock.

Softcover. Zustand: gut. The Language Factor in International Business: New Perspectives on Research, Teaching and Practice (Linguistic Insights, Band 151) pages.