ISBN: 9783032050281 - exploring markets: a very brief introduction (2 Ergebnisse)

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves.The goal of exploring the environment or, more specifically, exploring markets is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.…

Taschenbuch. Zustand: Neu. Exploring Markets | A Very Brief Introduction | Stefan Kühl | Taschenbuch | xv | Englisch | 2025 | Springer | EAN 9783032050281 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…