9783031933332 - corporate reputation as strategic intangible asset: an analysis of management processes, measurement methods and impact on bank and auditors’ ... in accounting and business administration) von vito, diletta (2 Ergebnisse)
- Softcover
Anbieter: preigu, Osnabrück, Deutschlandpreigu
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EUR 113,20
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Taschenbuch. Zustand: Neu. Corporate Reputation as Strategic Intangible Asset | An analysis of management processes, measurement methods and impact on bank and auditors' decisions | Diletta Vito | Taschenbuch | SIDREA Series in Accounting and Business Administration | x | Englisch | 2026 | Springer | EAN 9783031933332 | Verantwo…rtliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 128,39
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers a comprehensive overview of corporate reputation, aiming to enhance understanding, management processes, and measurement methods associated with this crucial concept. By integrating perspectives from various disciplines such as strat…egic management, organizational theory, and accounting, the book presents a holistic framework for both enhancing and safeguarding corporate reputation.The book explores essential processes such as creating, acquiring, protecting, and repairing reputational capital, employing a stock and flow model to establish a robust framework for reputation management.Furthermore, the book studies the role of corporate communication and voluntary disclosure in establishing trust and credibility with stakeholders. It provides actionable strategies for reputational risk management and crisis management, emphasizing the critical importance of swift and transparent communication in safeguarding and restoring reputational capital. By addressing stakeholder-specific dynamics and offering detailed guidelines on reputation management, the book underscores the necessity of tailored efforts to meet the unique needs and concerns of diverse stakeholder groups.Designed for scholars, practitioners, business leaders, and students in business and management disciplines, this book aims to deepen their understanding of the strategic importance of corporate reputation.
