Isbn: 9783031353871 - communication design and branding: a multidisciplinary approach (springer series in design and innovation, 32, band 32) (1 Ergebnisse)

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.…