9783030633752 - digital transformation in the cultural heritage sector: challenges to marketing in the new digital era (contributions to management science) (3 Ergebnisse)
Sprache: Englisch
Verlag: Springer, 2021
Serie: Buch 168 von 214 - Contributions to Management Science
- Hardcover
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes KönigreichRia Christie Collections
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EUR 165,92
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Zustand: New. In.
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Sprache: Englisch
Verlag: Springer International Publishing, 2021
Serie: Buch 168 von 214 - Contributions to Management Science
- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 171,19
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural…services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.
Sprache: Englisch
Verlag: Springer Nature, 2021
Serie: Buch 168 von 214 - Contributions to Management Science
- Hardcover
Anbieter: Revaluation Books, Exeter, Vereinigtes KönigreichRevaluation Books
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EUR 250,00
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Hardcover. Zustand: Brand New. 232 pages. 9.25x6.10x0.71 inches. In Stock.
