Isbn: 9783030520595 - service management: theory and practice (8 Ergebnisse)

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

Zustand: NEW.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption.The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into:how to manage service businesses, with coverage of both small firms and large transnationalsservice business models, operations and productivitymanaging service employeeshow service firms engage in product and process innovationmarketing, customers and service experiencesinternationalization of service businessesthe ongoing servitization of manufacturingThis unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.…

Zustand: New. Includes power point slides for instructorsEach chapter includes an international case studyProvides a unique, integrated approach to service managementJohn R. Bryson&nbspis Professor of Enterprise and Competitiveness at.

Taschenbuch. Zustand: Neu. Service Management | Theory and Practice | John R. Bryson (u. a.) | Taschenbuch | xvi | Englisch | 2020 | Springer | EAN 9783030520595 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Paperback. Zustand: Brand New. 304 pages. 9.25x6.10x0.83 inches. In Stock.