Isbn: 9783030409951 - customer-supplier relationships in b2b: an interaction perspective on actors in business networks (6 Ergebnisse)

Zustand: New. In English.

Zustand: New.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research - studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology - the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships.Based on a review of prior research and an original empirical study, the author argues that the presence of continuous close relationships between the customer and supplier organisations bestows features of a business network on B2B markets, with distinct interdependencies and ubiquitous interactions. Exploring buyer-seller interactions, the author contends that actors' mutually perceived identities - continuously emergent and relationship-specific - are the main factor in the development of business relationships and discusses the implicationsfor management practice and research. …

Paperback. Zustand: Brand New. 218 pages. 8.27x5.83x0.47 inches. In Stock.

Taschenbuch. Zustand: Neu. Customer-Supplier Relationships in B2B | An Interaction Perspective on Actors in Business Networks | Antonella La Rocca | Taschenbuch | xviii | Englisch | 2021 | Springer | EAN 9783030409951 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Zustand: New. 2021. Paperback. . . . . . Books ship from the US and Ireland.