Isbn: 9783030409920 - customer-supplier relationships in b2b: an interaction perspective on actors in business networks (5 Ergebnisse)

Zustand: New. In English.

Gebunden. Zustand: New.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research - studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology - the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships.Based on a review of prior research and an original empirical study, the author argues that the presence of continuous close relationships between the customer and supplier organisations bestows features of a business network on B2B markets, with distinct interdependencies and ubiquitous interactions. Exploring buyer-seller interactions, the author contends that actors' mutually perceived identities - continuously emergent and relationship-specific - are the main factor in the development of business relationships and discusses the implicationsfor management practice and research.…

Hardcover. Zustand: Brand New. 218 pages. 8.26x5.82x8.27 inches. In Stock.

Zustand: New. 2020. 1st ed. 2020. hardcover. . . . . . Books ship from the US and Ireland.