Paperback. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Sprache: Englisch
Verlag: Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X ISBN 13: 9782940373680
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
EUR 3,33
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Sprache: Englisch
Verlag: Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X ISBN 13: 9782940373680
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
EUR 5,61
Anzahl: 1 verfügbar
In den WarenkorbZustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X ISBN 13: 9782940373680
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
EUR 5,61
Anzahl: 2 verfügbar
In den WarenkorbZustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X ISBN 13: 9782940373680
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
EUR 5,61
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Bloomsbury Publishing PLC, Switzerland, Lausanne, 2008
ISBN 10: 294037368X ISBN 13: 9782940373680
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
EUR 6,65
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Sprache: Englisch
Verlag: AVA Academia, Switzerland, 2008
ISBN 10: 294037368X ISBN 13: 9782940373680
Anbieter: Book Express (NZ), Shannon, Neuseeland
Paperback. Zustand: Good. 176 pages. minor wear / marks.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 36,14
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 42,62
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 1st edition. 176 pages. 9.00x6.25x0.50 inches. In Stock.
Zustand: New. Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. Series: Basics Advertising. Num Pages: 176 pages, 175 colour illustrations. BIC Classification: KJSA. Category: (UU) Undergraduate. Dimension: 230 x 161 x 16. Weight in Grams: 526. . 2008. 1st Edition. paperback. . . . . Books ship from the US and Ireland.
EUR 34,65
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your langua.
Sprache: Englisch
Verlag: Bloomsbury Academic Jun 2008, 2008
ISBN 10: 294037368X ISBN 13: 9782940373680
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!