9781984567161 - the $3.5 trillion advantage: a marketer s guide to revenue growth in today s america von soto, terry j. (3 Ergebnisse)
- Hardcover
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes KönigreichRia Christie Collections
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 34,00
EUR 14,01 VersandVersand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
Zustand: New. In.
- Hardcover
Anbieter: moluna, Greven, Deutschlandmoluna
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 39,76
EUR 48,99 VersandVersand von Deutschland nach USAAnzahl: Mehr als 20 verfügbar
Gebunden. Zustand: New. KlappentextrnrnAdvising Fortune 500 companiesnon how to successfully expandnand implement their strategiesnin multicultural markets withnappreciation and relevance, hasnbeen the focus of Soto s advisorynwork for over twenty-five years.nIn The $3.
- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 49,37
EUR 62,30 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Buch. Zustand: Neu. Neuware - Advising Fortune 500 companieson how to successfully expand and implement their strategies in multicultural markets with appreciation and relevance, has been the focus of Soto's advisory work for over twenty-five years. In The $3.5 Trillion Advantage - A Marketer's Guide to Growing Revenue in Today'…s America, Soto seeks to accomplish three important goals. 1. Help companies understand that today's America's has changed dramatically. Demographics have shifted significantly and will continue to shift. Through astonishing demographics and economic data which places the buying power of U.S. multicultural markets at an astonishing $3.5 Trillion, Soto helps marketers see the logic in looking for growth in young and growing markets in the U.S. and in organizing to attain a position of competitive advantage in the country's multicultural market. 2. Illustrate how current methods of targeting multicultural markets are not working to companies' best advantage. Not surprisingly, they are also not working to the advantage of the executives assigned to manage multicultural work, or to the advantage of agencies to which the work is assigned, and least of all to the advantage of multicultural consumers who continue to experience irrelevant and frictionfull customer purchase journeys 3. Propose that targeting multicultural markets in the U.S. is due for a significant overhaul and mind shift. Companies need to move away from sporadic and arbitrary tactical approaches and move beyond simply advertising to full board strategy expansion planning complete with consumer relevant and integrated implementation across the organization -- much like a regional or even an international market expansion. Soto illustrates and diagnoses the challenges corporate stakeholders continue to face using archetypes - 'Deniers,' 'Dabblers' and 'Committed,' and then shifts to a wealth of insights and winning methods with examples and best practices from some of her most successful corporate clients.
