Sprache: Englisch
Verlag: Rochester Institute of Technology, Rit Press, 2025
ISBN 10: 1956313354 ISBN 13: 9781956313352
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Sprache: Englisch
Verlag: Rochester Institute Of Technology, Rit Press Sep 2025, 2025
ISBN 10: 1956313354 ISBN 13: 9781956313352
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Taschenbuch. Zustand: Neu. Neuware - Dorothy Waugh's National Park Service posters comprise a striking visual record in the history of the Great Depression and mark a turning point in American graphic design. Convinced that tourism would be crucial to restoring the nation's shattered economy and morale, President Franklin D. Roosevelt invested heavily in conserving the parks and preparing them for more visitors. But jump-starting tourism during hard times, Waugh asserted, would also require bold promotion. The government's approval of her publicity campaign was a first--it had never entrusted such an ambitious project to a solo designer, let alone a female modernist. At once avant-garde and accessible, Waugh's seventeen posters issued between 1934 and 1936 helped fuel a boom in parks tourism. Her trailblazing work also placed her at the forefront of what would become the government's expansive presence in American visual culture.