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Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Sprache: Englisch
Verlag: World Scientific Publishing Company, 2021
ISBN 10: 1944659749 ISBN 13: 9781944659745
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Sprache: Englisch
Verlag: World Scientific Publishing Co Inc (USA), 2021
ISBN 10: 1944659749 ISBN 13: 9781944659745
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In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Sprache: Englisch
Verlag: World Scientific Pub Co Inc, 2020
ISBN 10: 1944659749 ISBN 13: 9781944659745
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In den WarenkorbPaperback. Zustand: Brand New. 348 pages. 10.75x8.25x0.75 inches. In Stock.
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Sprache: Englisch
Verlag: WORLD SCIENTIFIC PUB CO INC, 2021
ISBN 10: 1944659749 ISBN 13: 9781944659745
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In den WarenkorbKartoniert / Broschiert. Zustand: New. Klappentext Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators. Dr Linda L PriceUniversity of Wyoming, andEditor, Journ.
Sprache: Englisch
Verlag: World Scientific Publishing Company Feb 2021, 2021
ISBN 10: 1944659749 ISBN 13: 9781944659745
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows: