Sprache: Englisch
Verlag: World Scientific Publishing Company, 2021
ISBN 10: 1944659714 ISBN 13: 9781944659714
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HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Sprache: Englisch
Verlag: World Scientific Publishing Company, 2021
ISBN 10: 1944659714 ISBN 13: 9781944659714
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In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Sprache: Englisch
Verlag: World Scientific Pub Co Inc, 2020
ISBN 10: 1944659714 ISBN 13: 9781944659714
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In den WarenkorbHardcover. Zustand: Brand New. 348 pages. 11.00x8.50x1.00 inches. In Stock.
Sprache: Englisch
Verlag: World Scientific Publishing (US), 2021
ISBN 10: 1944659714 ISBN 13: 9781944659714
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Sprache: Englisch
Verlag: World Scientific Publishing (US), 2021
ISBN 10: 1944659714 ISBN 13: 9781944659714
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Verlag: WORLD SCIENTIFIC PUB CO INC, 2021
ISBN 10: 1944659714 ISBN 13: 9781944659714
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Gebunden. Zustand: New. Klappentext Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators. Dr Linda L PriceUniversity of Wyoming, andEditor, Journ.
Sprache: Englisch
Verlag: World Scientific Publishing Company Feb 2021, 2021
ISBN 10: 1944659714 ISBN 13: 9781944659714
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows: