Isbn: 9781936909148 - marketing concepts that win!: save time, money and work by crafting concepts right the first time (5 Ergebnisse)

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Brand New. 194 pages. 7.90x5.10x0.60 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware - Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one's concept writing efforts can make the difference between executing a marketplace win or a flop. Don't let it happen to you. Writing great concepts early on in your development cycle can save time, money and rework. You will discover how to: ? Determine whether you need a product or a positioning concept ? Learn tips and tricks to accelerate your concept writing efforts ? Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard ? Write Benefit statements that consumers understand and differentiate a product or service ? Craft Reasons to Believe that are consumer meaningful and relevant ? Prepare a concept to maximize quantitative testing potential.…

Zustand: New.