Isbn: 9781933820576 - from solo to scaled: building a sustainable content strategy practice (8 Ergebnisse)

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: New. In English.

Paperback. Zustand: Brand New. 240 pages. 9.00x6.00x0.79 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware - Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful.Who Should Read This Book This book is for anyone who wants or needs to build a content strategy practice--for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience.TakeawaysUse this book to: - Create a content strategy practice blueprint and make the business case for it to upper management in your organization.- Show what success looks like and how to measure it.- Learn how to create a sustainable practice and when to scale it--from solo to mid-sized to enterprise.- Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business.- Learn how to present the content practice's work to leadership in language that leaders understand.- Use a handy checklist to audit and improve your own practice-building.…

Zustand: New. &Uumlber den AutorNatalie Marie Dunbar is a UX-focused content strategist with a unique blend of skills as a journalist, content writer, and user experience researcher. Taken together with her curiosity for technology and her .