9781903991732 - the diy guide to powerful publicity von ali, moi (1 Ergebnisse)
Sprache: Englisch
Verlag: Directory of Social Change, United Kingdom, London, 2006
- Softcover
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 19,39
EUR 6,54 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
Paperback. Zustand: Very Good. Split into two parts, the first covers theory in an accessible and jargon-free way. As well as outlining various dos and don'ts, the section looks at planning, audiences and style, and reveals the copywriter's tricks and techniques. Chapter topics include planning and research, beginning writing, e…diting and grammar and discovering your creativity. Part 2 examines chapter by chapter the main pieces of publicity material out there - news releases, press ads, fundraising and sales letters and so on - and explains how to produce the very best of each. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
