9781890009748 - 7 secrets of marketing in a multi-cultural world von rapaille, g. clotaire (4 Ergebnisse)
- Hardcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
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EUR 7,21
Versand nach gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Hardcover
Anbieter: ThriftBooks-Phoenix, Phoenix, AZ, USAThriftBooks-Phoenix
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 7,22
Versand nach gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Anbieter: ThriftBooks-Dallas, Dallas, TX, USAThriftBooks-Dallas
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 7,22
Versand nach gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Weitere Bilder- Hardcover
Anbieter: Bookbot, Prague, TschechienBookbot
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EUR 3,80
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Hardcover. Zustand: Fine. Leichte Rillen / Abschürfungen / Risse / Knicke. 7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and "the logic of emotion" to enhance the effectiveness and profitability of marketing efforts. Focusing on the correct cultural archetypes is essential fo…r achieving corporate marketing goals. It is crucial for corporate executives, marketing managers, advertising agencies, and salespeople to navigate the diverse array of minority cultures at home and the various markets, cultures, traditions, perceptions, and customs abroad. This book explains that violating cultural archetypes triggers strong defensive mechanisms within a culture against a product; the key to inter-cultural communication and commerce lies in the ability to decode culture; misunderstandings of cultural archetypes lead to misinterpretations of why sales pitches, presentations, and product offerings succeed or fail; and we never have a second chance to make a first impression.
