9781845281144 - how to exhibit at trade fairs: the complete guide to making your company's next exhibition enormously rewarding von appleyard, john (1 Ergebnisse)
Sprache: Englisch
Verlag: Little, Brown Book Group, United Kingdom, London, 2006
- Softcover
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 13,33
EUR 6,56 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
Paperback. Zustand: Very Good. Exhibiting can be enormously rewarding. That's why it accounts for over a tenth of total media spend in Britain. But it's not for the faint hearted. You need commitment and sound planning. Whether you are considering exhibiting at a particular exhibition or are formulating an exhibiting policy, thi…s book will be your single most important tool. It covers all aspects of the subject from the planning stages, to getting the best out of your stand at the show, right through to measuring the effectiveness of an exhibition campaign. It features: devising an exhibition strategy; booking the exhibition; planning your stand; design, graphics, demos and live entertainments; marketing your stand; safety and security; staffing and training; attracting press coverage; and following up after the show. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
